Our team

Co founder

Prof. Ron Nabarro

Industrial designer, Design strategist, entrepreneur, educator, and researcher. Prof. Nabarro is recognized as a thought leader in integrating age-friendly design and innovation into business. He has played a leading role in the emergence of age-friendly design and age-friendly design education. He is a practicing designer since 1970, and to date, he has designed more than 850 products in a wide range of industries. Israel Museum exhibited his design work in a solo exhibition in 1990. He is the recipient of the World Technology Network Award 2009 in the field of design for his long-term contributions in the field of age-friendly design.Prof. Nabarro teaches Design strategy, Design Thinking, Entrepreneurship, and Age-friendly design in Universities and design schools In Israel and China. He is a frequent keynote speaker at conferences and has presented at TED events.

Co founder

Rina Naor

Rina Naor is a Gerontologist entrepreneur focused on the Gerontechnology aspect of aging. She has a B.A. in computer science and an M.A. in Gerontology from the University of Haifa. Rina is a pioneer in developing a unique method to embed gerontology elements into the marketing, product strategy, design, development and training process of companies that are looking to penetrate the aging market. She brings 20 years of experience in building startups and leading complex programs in the high tech industry. Rina has a proven track record of building new markets, delivering results in product and business development, strategy, marketing, and managing across domains and complex technology programs.


Hanna Gutwilen

Hanna Gutwilen is a human-centric designer with the main interest in social innovation. She was born and raised in Rio De Janeiro, Brazil, where she worked as an entrepreneur developing strategic and design thinking projects for NGOs and Creative Economy businesses. Since moving to Israel, she has worked at ageCulture, immersing herself in the field of age-friendly design. As well, Hanna is skilled in branding strategies, visual communication, video editing and both digital and handmade illustration.  

Extended team

We work with external experts based on the project needs.